The days of gut instinct marketing are over, to be a data-driven marketer, you need to do more than just analyze data. You need insights that drive action—and better ROI. You need to tie every single lead, customer, and dollar back to the marketing initiative that created them—and ultimately, revenue.
Domo connects to all the marketing data you care about so you can center strategic discussions around real-time data, and clearly demonstrate marketing’s contribution to the bottom line—all in one place.
Domo makes closed-loop reporting possible, combine campaign and channel metrics with information from other departments to see whether you’re making an impact, optimise campaign performance and gain insights in real time so you know when it’s time to double down or change course and track campaigns from click to cash to tell a data driven marketing story and prove your worth with actual data.
Every marketing channel comes with it’s own management platform and siloed reporting, pulling that altogether for analysis is so complex that it barely ever happens.
Not so with Domo.
- Analyse cost, performance, and revenue contribution
- Understand which initiatives drive the most impact
- See real time performance metrics for paid search, social, email and beyond